ElShaddai Edwards – Digital Architect & Customer Experience Strategist

I make things that reflect insight and understanding
of complex information and interactions.

Insight

The best tools for untangling complex business problems are understanding and insight. I weave stakeholder interviews, user task research and data analytics together to find clarity and identify a path forward.

information

Information is everything and everywhere. Products and services succeed when they are delivered to the right person in the right context. I align information with users’ goals to produce engaged customers who value your brand.

interactions

Engaged users form habits and become strategic customers. I uncover user behavior patterns and expectations, and design interactive solutions that attract users and motivate them to achieve their goals, again and again.

Your opinion is irrelevant…

This article was originally written as part of an employee series on being world-class communicators. I’ve edited it slightly to remove some specific internal references. As part of my product management training, I learned this phrase: “your opinion, although interesting, is ...
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Meeting Customer Expectations with Digital Transformation

To meet customers’ expectations, digital transformation must be seen as re-envisioning products and services from a customer’s perspective and imagining what a successful experience looks and feels like on their omnichannel journey.
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