A Framework of UX Roles and Activities
In a previous time, I was a product manager for a software development company that created consumer-oriented graphics design and digital photo editing software. The product manager role was created to support—in part—the company’s transition from a developer-led culture to a market-driven environment. To refine our methodology and approach, I had the opportunity to attend training offered by Pragmatic Marketing.
As part of their coursework, I learned the Pragmatic Marketing Framework, “a blueprint of the key activities needed to bring profitable, problem-oriented products to market.” The framework is a grid that spans strategy-to-execution activities and clearly shows the shift from strategic planning activities to tactical marketing and channel deliverables as the product cycles progresses.
When I was first learning about User Experience (UX) , I undertook an exercise to create a similar framework for UX roles and activities. The chart below was my first effort at correlating the major roles that contribute to UX with the activities or deliverables associated with them throughout a project lifecycle. Activities are divided between business-focus activities (top) and user-focused activities (bottom). I also color coded activities by some of the most common job roles in an organization, recognizing that often we are asked to deliver across multiple roles.
Producing this was a good exercise at the time and helped as I was learning more about the UX process. I should probably update it with a v2.0 as my understanding of specific areas, especially on the left side of the framework, has matured. I am also working on another model that illustrates how UX work funnels from more abstract requirements and strategy plans to tangible, test-able deliverables. But that’s another post…